Dear Parent/Guardian,
Today is the first day of our "Eat Them To Defeat Them" programme. EAT THEM TO DEFEAT THEM is a campaign to encourage children to eat more veg. It is award winning and proven to make eating vegetables more fun.
The programme encourages children to try new vegetables in school and at home. Sadly, 80% of our children are not eating enough vegetables. We hope to turn this around by taking part in this campaign and with the support of our parents we hope to promote veggie loving habits that the children will keep for life!
Through a partnership between Veg Power, ITV, Channel 4 and Sky, plus the support of supermarkets and schools, the Eat Them To Defeat Them campaign is bringing about real changes in children's attitudes towards vegetables.
The children have been given a take home pack. These have a reward chart and a sticker chart. These will help parents to repeat, reward and normalise good vegetable eating habits.
Each week the campaign will feature around a family favourite vegetable. This week the vegetable is Carrot! The children who give carrots a try this week will be rewarded with stickers. At home the children will have a reward chart to encourage them to repeat and normalise eating that vegetable.
Please see the Parent Guide below for more information.
